{"id":3320,"date":"2024-05-19T18:54:41","date_gmt":"2024-05-19T16:54:41","guid":{"rendered":"https:\/\/decomunicacio.com\/?p=3320"},"modified":"2024-05-22T09:56:03","modified_gmt":"2024-05-22T07:56:03","slug":"el-pla-de-comunicacio-leina-estrategica","status":"publish","type":"post","link":"https:\/\/decomunicacio.com\/es\/2024\/05\/19\/el-pla-de-comunicacio-leina-estrategica\/","title":{"rendered":"El pla de comunicaci\u00f3, l&#8217;eina estrat\u00e8gica"},"content":{"rendered":"<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"707\" data-id=\"3325\" src=\"https:\/\/decomunicacio.com\/wp-content\/uploads\/2024\/05\/Presentacio-videos-1024x707.png\" alt=\"\" class=\"wp-image-3325\" srcset=\"https:\/\/decomunicacio.com\/wp-content\/uploads\/2024\/05\/Presentacio-videos-1024x707.png 1024w, https:\/\/decomunicacio.com\/wp-content\/uploads\/2024\/05\/Presentacio-videos-300x207.png 300w, https:\/\/decomunicacio.com\/wp-content\/uploads\/2024\/05\/Presentacio-videos-768x530.png 768w, https:\/\/decomunicacio.com\/wp-content\/uploads\/2024\/05\/Presentacio-videos-18x12.png 18w, https:\/\/decomunicacio.com\/wp-content\/uploads\/2024\/05\/Presentacio-videos.png 1034w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si lideres una empresa, entitat o instituci\u00f3 \u00e9s fonamental comunicar efica\u00e7ment per tal de donar a con\u00e8ixer el que fas i tingui un impacte positiu en la societat.<br><br>T&#8217;expliquem com fem un pla de comunicaci\u00f3 estrat\u00e8gic, que t\u00e9 tant en compte la comunicaci\u00f3 interna com l&#8217;externa:<br><br>\ud83d\udce2 -LES XARXES SOCIALS, AL DIA<br>Analitzarem les necessitats comunicatives de la teva empresa i, en funci\u00f3 dels objectius i del teu perfil, definirem quines xarxes socials s\u00f3n les m\u00e9s efectives: IG, FB, X, Tik-tok, Linkedin&#8230;<br><br>\ud83d\udce2 -GENEREM BONES NOT\u00cdCIES<br>Crearem una campanya comunicativa a mida perqu\u00e8 surtis als mitjans de comunicaci\u00f3 referents, per la teva v\u00e0lua professional. Guanyar\u00e0s reputaci\u00f3 i prestigi.<br><br>\ud83d\udce2 -CLIPPING AMB M\u00c8TRIQUES<br>Et lliurarem un clipping amb totes les publicacions\/emissions aconseguides als mitjans (premsa escrita, r\u00e0dio, tele, digitals), acompanyat de m\u00e8triques que valoren l&#8217;impacte econ\u00f2mic que hem aconseguit.<br><br>\ud83d\udce2 -T&#8217;ACOMPANYEM EN TOT EL PROC\u00c9S<br>T&#8217;acompanyem en tot el proc\u00e9s comunicatiu, tant en la formaci\u00f3 de portaveus, com en l&#8217;organitzaci\u00f3 d&#8217;un esdeveniment, o roda de premsa, la planificaci\u00f3 o filmaci\u00f3 d&#8217;un v\u00eddeo corporatiu, com l&#8217;atenci\u00f3 als mitjans.<br><br>\u25b6\ufe0f M\u00c9S INFO:<br><a href=\"https:\/\/decomunicacio.com\/es\/\">www.decomunicacio.com<\/a><br><a href=\"mailto:info@decomunicacio.com\">info@decomunicacio.com<\/a><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" controls src=\"https:\/\/decomunicacio.com\/wp-content\/uploads\/2024\/05\/Tassessorem-en-comunicacio-estrategica-setembre-23.mp4\"><\/video><\/figure>","protected":false},"excerpt":{"rendered":"<p>Si lideres una empresa, entitat o instituci\u00f3 \u00e9s fonamental comunicar efica\u00e7ment per tal de donar a con\u00e8ixer el que fas [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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